One more year, one more season, and the LFW comes around with a bang!
Like each season, there’s lots of excitement, lots of hope, lots of business and lots of careers made!
So…. what’s new…. We have an “India Textiles Day “……….. And …….
And I am to curate this one-day of the Fashion Week.. So what’s special about this ……well, it’s a day completely dedicated to the Indian Crafts and Textiles.
We have planned workshops and panel discussions, with all the very important people who have been authorities on various subjects related to Indian textiles, embroideries, arts, crafts & fashion …Whose books on textiles we use as references, and whose names we probably only hear…
Besides the fashion shows with all designers showcasing, mainly using Indian Textiles and Indian crafts in their designs through out the day!!
So…. Why should I be there….You should be there,
Because this is going to be a single largest platform
For the stalwarts, to the fashion, arts and textile fraternity to the designers and students etc to the Media…
To come together, share their experiences,
To become a hub of creativity and talent.
And…. How will it help me….
Look at the markets: Our country at large is our biggest market,
And Internationally,
The world today is not looking at India for the western garments made with Chinese silks or Italian linens.
They want from us, what no where in the world can they get…our unique hand woven textiles, with value additions that no machines can make …our hand block prints, our hand embroideries etc.
It is for us, the textile/ garment designers, the embroiders, the craftsmen, etc., to understand the versatility and the endless success possibilities in related businesses that we can achieve with the understandings of the nuances of one this most beautiful asset, of arts and crafts, that our country has nurtured.
Most of us, Designers need to come out of our comfort zones,
To understand that coming up with one off lines on one off fabrics like ikat or chanderi or bandhej etc once in a while, cannot work as a business model.
We have to invest our time and resources in research and development,
And understand the importance of creating something that is original, contemporary and that will stand out,
yet be sustainable and production oriented.
Besides, It is us, who are in touch with the trends, the markets, and the customers.
It is for us to bring this to the weavers, to create unique works that are contemporary and that the global buyer of today can relate to , thus opening markets and bringing back the weavers to their looms and making sure they get their due.
And…. Is it only a new marketing gimmick….Nope…. its not.
We plan to make this as a strong platform, to promote our strength,
One day, one attempt, is surely not enough. It needs the consistent patronage of the entire community.
But all said, it is important to get the ball rolling, and then ensure ways of keeping it rolling.
Ok…. So how do we attend? Is entry open to all students? Or designers??? Or interested people at large???….Yes.
Please send your area of interest, as in workshops, lectures, panel discussions, etc, and I shall ensure you are mailed the agenda,
You can choose where all you wish to be present, and register yourself. Your fee , is your commitment to work towards your success…..
And I wish you succeed beyond success………