I’ve been pretty vocal about the fact that if my label had to be showcased elsewhere, Berlin would be in my top 3 cities to display my line. Imagine my surprise when the call came for the ‘Berlin Calling’ show for Lakme Fashion Week. Fast forward to November 2011 when I got to know that Aneeth and I would be showing at Mercedes – Benz Fashion Week at Berlin; there wasn’t a drop of alcohol left in Kolkata that night. I debuted at Lakme Fashion Week with my Spring Summer 2008 collection and it has been an amazing road trip of sorts. The Gen Next program is and will always be my favourite show to watch. I’ve never recovered from that jolt of adrenalin which I experienced during my Gen Next show.
Next week at this time in Berlin, my show is about to be staged. With every collection there comes the apprehension of whether the viewing audience will ‘get my clothes’ and ‘understand my point of view’. The same holds true for ‘XOXO’ my Autumn Winter 2012-13 line. No gimmicks, no added doses of stereotypical ‘extra Indian-ness’ just because it’s being showcased in Berlin. The collection is about love; sweet, sugary, nauseating love and the global confident Indian woman. Bright jewel toned colours and motifs as well as intricate hand embroidery paying homage to the Paisley – all Kallol Datta 1955 staples will be on view.
A lot of hard work, stress (which leads to graying hair and/or hair falling out) and communication is involved in the run up to a show. IMGR and its international divisions have made a seemingly daunting task approachable, and have been prompt at resolving any queries, problems and the likes. Here’s hoping to a super season ahead!